Dienstag, 13. Januar 2009
Sonntag, 11. Januar 2009
Freitag, 9. Januar 2009
Mittwoch, 7. Januar 2009
Fashion Management
Fashion Management
Seminar and Workshop Program Guide
The new FASHION-MANAGEMENT-PROGRAM for
>>WORKSHOPS and SEMINARS 2009<<
by Peter Duhm
These courses
focus on the so called
“ Four Ms”
Marketing, Merchandising, Manufacturing and Management,
These four subjects open the view behind the curtain of FASHION IMPORTERS and RETAIL in
EUROPE and the USA.
The Fashion Management program, which includes participation from any Institute’s Creative Faculty in Apparel and Textile and in Industrial Internship, will genuinely challenge students, teacher and externals, mostly for the first time of all their previous educational endeavours. They can be sure that this program will prepare them well for a management career in Fashion- Retail, in the Fashion Industry or in Academic Education.
These courses will accompany Young People going for a Career in FASHION- RETAIL, FASHION – IMPORT based upon an education equivalent to an additional education at universities for applied sciences and their
BACHELOR- and/or a MASTER Degree in FASHION DESIGN.
Finally all these courses and workshops will guide to a change by renewed curricula for Design and Apparel education using new IT-possibilities like CAD/CAM & PDF- software in FASHION MANAGEMENT to understand EUROPEAN AND USA FASHION DEMANDS
It is an advantage for externals as well. They can deepen their knowledge for international marketing, sales and management.
Knowledge-Management will be the key to a modern education and management.
Knowledge-Management and Fashion-Management will be the future link between Fashion Business and academic education, and the reality in
FASHION- industries, -export, -import and –retail to serve their foreign buyers and to cover local demands
COURSES
FM A
Fabric Science and sourcing for cotton, silk and wool, leather and artificial fibres.
Harvest, Fibre, Processing, Spinning, Weaving, Textile production, Dying.
What has to be done, to produce a basic fabric for the garment/shoe production?
What is better, Outsourcing or local sourcing of fabrics?
FM B
Information about the Fashion industry in Pakistan, Sri Lanka, Brazil, Bangladesh, Russia, USA, South America and Europe.
What product is produced where? What advantage has a certain country?
Can we compare European-Retailer Outlets with Vertical–RETAIL-SET-UPS from China, India, Turkey, Spain, Italy?
What chances we have to serve Hypermarkets like ALDI, LIDL, KIK and others directly?
Marketing research and forecast for the next 10 years.
Searching for NEW types of RETAIL-OUTLETS, SHOP-SYSTEMS, Presentation and Marketing.
FM C
Visual Merchandising
a. Can you read shops? Why is a weekly store-check most important?
b. Learn to look! How to get the right information for WHAT WILL SELL NEXT?
c. Can you find the right shops containing highlights for your business?
d. What is your aim, what are you looking for?
e. How to select the right magazines, Design books, Catalogues, Fashion-shows
f. What INSPIRATIONS are important for EUROPEAN RETAILER and FASHION FORECASTS:
Are these Fashion Ideas from Italy, Spain, France, China, JAPAN, USA and Brazil?
g. Colours of the World. Introduction to the PANTONE-COLOUR-SYSTEM in FASHION.
FM D
Overview of Accounting and Calculations for the Fashion/Shoe Industry and Retail.
CAD/CAM-Training incl. PDM to minimize mistakes in production.
We have to get what we ordered!!
FM E
Fashion- and Management English for PURCHASE and LOGISTICS
What means…? Find out and develop international definitions!
Explain: LETTER of CREDIT? FOB, CIF, BRANDING, CORPORATE DESIGN, CORPORATE INDENTITY, STORE CHECK, FRANCHISE, CONCESSION, SHOP-IN-SHOP-Systems, VERTICAL-SET-UP and many more important definitions.
FM F
Computer Skills for Fashion and Shoe - Management CAD, CAM & PDM
Introduction of new international computer software.
Train – the – trainers. A program to educate the external MANAGEMENT, TRAINEES and students in new IT-Technologies for Fashion-design-Education
FM G
Strategies for Student Success in Business-Line-Training
Exercitium Initiale® by Peter Duhm Course 1-3
FM H
Apparel and Shoe Manufacturing in different countries. How these countries sell and how
they calculate prices.
a. National
b. International
c. Which Country is producing what product?
d. Worldwide leading manufacturers for different products.
e. Are special products linked to a country?
FM I
Apparel Sourcing
How do you define Garments, Apparel, Fashion for clothing and shoes?
Is FASHION linked to Apparel only?
Define Fashion as a regular global movement.
What development in Fashion can we forecast with CAD/CAM-System?
FM J
Fabric and Fibre Analysis
a. We train all possibilities to define differences in TEXTILE, FIBRE, SPINNING, WEAVING, LEATHERGOODS using possibilities of the
b. Criss/Cross education between relevant Faculties in Textiles, Apparel and Design.
c. How colours are defined? Who develops the colours for the coming seasons.
d. “Colours of the World”
e. MODERN CAD/CAM and PDM – Systems are substantial for international marketing,
in relation to seasonal colours, styles, design and manufacturing.
FM K
Fashion/ Shoe Merchandising and Buying
PDM-Education and training
Logistics and controlling
FM L
Computer Applications advanced CAD
Detailed training in CAD/CAM
Design on your computer your own Fashion Collection:
A. Shirts and Fabrics, Weaving- and Printed Pattern, Logos, Label & Embroideries
B. Sweaters & Sweatshirt, yarn, pattern, print, Logos, Label & Embroideries.
C. Labels, Hangtags, Trimmings
D. Packing, Shopping Bags, Packing Paper, Give-A-Ways
E. Bundled-Business-Items
FM M
Introduction to microeconomics
Calculation, costing, overheads, logistics, human resources,
Internal education for team work:
How to us CAD/CAM-PDM-Systems under these aspects .
FM N
General Business Line-Training
Exercitium Initiale® by Peter Duhm Courses 4-6
FM O
Practical Work Experience (FASHION THEATER)
a. You are a purchaser in Imports
b. You are a retail buyer
c. You are a manufacturer
d. You are a rep from an Importer
e. You are a consumer looking for “ I don’t Know, but I like to buy something nice”
f. You are sales-person
g. You have a claim:
a. in Retail (The Garment is defect after washing)
b. in Import (Quality and/or Delivery-Time)
FM P
Apparel and accessories PURCHASE for a European company
Define and judge upon Samples and Designs from third parties.
Outsourcing of FASHION DESIGN for your own collection?
How do we judge on external styles, designs, fabric/leather developments
and colour forecasts.
What “Gold mine” your INTRANET-System contains?
How important is KNOWLEDGE MANAGEMENT, INTRANET, Knowledge of the Seniors?
FM Q
Apparel - Product Marketing, Marketing, Presentation, Merchandising for your company
International demands compared with the own possibilities
a. In your company
b. Design and styling in different countries related to your sales-system and your kind of Fashion.
c. Your own >>Message to Success<<
d. Samples, colours, sizes, quantities, pre-sales, stock sales, production.
What is the right system to success?
e. Define the BRANDING of your company!
FM R
Fundament of Management based upon the needs of your company
a. Human resources
b. Who is good or not good for our needs (Define human criteria for a specific position in Fashion Retail)
c. Who fits into your organization.
d. Can we fire someone who does not fulfil the company’s requirements.
e. Do we need team player or individuals?
FM S
Quality Assurance and Demands controlled by Electronic Systematics?
a. QC is essential
b. Can we trust the manufacturer
c. Claims and wrong production
d. Where are the hidden mistakes
e. Avoid production/shipment/time-problems
FM T
Textile and Fabric Manufacturing and Fabric-theatre.
a. How to select the right fabric for a Garment/shoe
b. Economics and marketing strategies based upon international fabric/leather demands
and fashion forecasts
e. Fibres and weaving incl. New Fibres and new leathers
f. Textile-Lab-Education / Testing Centre-Education
FM U
General Business education for RETAILERS and IMPORTERS
a. Staff management (Exercitium Initiale® by Peter Duhm courses 7-9
b. Outsourcing
c. Business Lab
d. Product Development in relation to Costing and sales-prices.
e. Calculation for Imports
FM V
Apparel Marketing – Advanced incl. Advanced use of Electronic - SYSTEMS
a. National Marketing
b. International Marketing
c. Fashion/Shoe/Accessory Events
d. Fashion/Shoe/accessory Fairs national
e. Fashion/Shoe-Fairs international
FM W
Fundamentals of Logistics Advanced use of PDM-Systems
a. Supply Chain Management
b. QC Outsourcing
c. Time Management in Logistics
d. Time Management in Warehousing
e. Stock Management
f. Prèt a Porté –Management
g. Just-In-Time-Management
FM X
Human Resources for Fashion/Shoe/accessory Industries
a. Internal in your own country
b. External in foreign Producing Countries
c. Has your order influence on Human Resource-Management in producing countries.
d. Children’ s work
e. Which country for which product? Permanent Checking of the Global Supply Market!
Why and How???
f. Guideline to select the right manufacturer in the right country.
g. Staff Management Exercitium Initiale® courses 9-14
FM Y
Product Development and Costing
a. What product do we offer to create Attention on the market.
Define “OUR” :
Sales Market ( Kid’s, Business’, Women’s, Men’s, Senior’s Age-Market)
Purchase Market
b. Select the right merchandise for the right season
Do we have seasons?
Do we have to have permanent Attractions? Monthly Collections?
c. International Breakdown of Prices and Costs
d. What is the minimum Mark-up for our own company
e. How to judge on manufacturing prices. (Value-Marketing)
FM Z
a. Sales rhythm of your production or imports?
b. One, two, four, twelve collections per year?
c. What is a Fast-Turning-Item?
d. Special POINT-OF-SALES-ITEMS at special Prices?
e. CAD/CAM-PDM eases your decision!
f. Styles and colours base upon styles from the last, preliminary collection
g. Mix and Match collection in young fashion only?
h. What chances have single-item-collections (T-Shirts, Jeans etc)
i. What is a collection?
j. Define: Basics, Standards, Fashion, Highlights in a collection
k. Define: Sales-Categories = Zielgruppen-Definition
l.
FM 1
a. Business Financing
b. Fund rising
c. Are you ready to talk for money to banks? (SELF-BRANDING)
d. What about your concept? Is it good enough to open your own
Business/shop/export?
e. How to finance imports
f. PR-and Marketing-Management
g. Event-Management
h. Advanced use of CAD/CAM in 3-D-Versions
i. New Retail-Shop-Design.
j. Define CARNEBY-STREET of London and your Shop in Duesseldorf/Hamburg/Munic
k. What is TOP MAN in LONDON, Abercomb&Fintch in LA, ZARA in Barcelona, MANGO in Madrid, La Rinacente in Milano, Galories Lafayette, Au Printemps, Le Bon Marché in Paris, Macy`s and Bloomingdale’s in New York?
l. Visual Merchandising in the Internet
m. Sales via Internet
FM 2
a. Business Theatre
b. Electronic Measurement charts for value clients (Suits and Coats, pants and skirts)
c. Why consumers buy in your outlets?
d. Can you define the advantages of your RETAIL-Organisation? (SWOT-ANALYSIS)
e. Can you define the advantages of your SHOP and Presentation-System
(SWOT-ANALYSIS)
f. Can your RETAIL SYSTEM attract consumers to buy regular in your outlets?
g. What is the BRANDING of your company??
h. What is your personal BRANDING?
i. What is the different between SELF-BRANDING and SELF-CONFIDENCE?
j. What about >> Individual-Marketing<< to your regular consumers?
k. How to register VALUE/REGULAR-Consumers/Buyers?
FM 3
Computer skills challenge test
a. CAD/CAM
b. PDM
c. 3-D-Design
d. Computer Design
FM 4
a. Retail-Operation Management Project >>BLUE ZEBRA<<
b. Advanced Shops-Design and Visual Marketing
c. Franchising
d. Shop-in-shop-Systems
e. Concessions
FM 5
a. Shop-placement in the cities (Define Locations A-C)
b. Fashion Graphics for Sales in Retail and Industries
c. International Marketing for Manufacturers
d. From Reaction on Buyers requests to Acting- Sales -Strategies
e. Fashion CHA – CHA - CHA
FM 6
a. IMP = Individual Mass Production
b. Mass Customizing via IT-Systems
c. International Mass Customizing calculations
d. International Mass Customizing logistics
e. CAD/CAM for IMP of a single Item
f. CAD/CAM for Mass Customizing
FM 7
a. Website design. What is the advantage of a good website?
b. What is in your case a good website?
c. How can you attract people with your website?
d. Catalogues, Flyers and Websites… define the best for your company. (SWOT)
e. Event-management
f. International cooperation with sales teams. (Mixed Sales Teams from different countries)
g. International cooperation with Manufacturers (Let selected manufacturers participate in your Retail – Sales and Event-Sales)
Program Electives ADVANCED
Textile Laboratory
Electronic measurements charts
International Colour-System “Pantone”
How to read and judge International Magazines for Trends in Fashion, Textiles, Home-equipment
Business Lab (we have our own company)
Computer skills Challenge Test
a. CAD
b. PDM
c. Photoshop
d. International correspondence
Full courses 1-14 of EXERCITIUM INITIALE®
See separate details.
Seminar and Workshop Program Guide
The new FASHION-MANAGEMENT-PROGRAM for
>>WORKSHOPS and SEMINARS 2009<<
by Peter Duhm
These courses
focus on the so called
“ Four Ms”
Marketing, Merchandising, Manufacturing and Management,
These four subjects open the view behind the curtain of FASHION IMPORTERS and RETAIL in
EUROPE and the USA.
The Fashion Management program, which includes participation from any Institute’s Creative Faculty in Apparel and Textile and in Industrial Internship, will genuinely challenge students, teacher and externals, mostly for the first time of all their previous educational endeavours. They can be sure that this program will prepare them well for a management career in Fashion- Retail, in the Fashion Industry or in Academic Education.
These courses will accompany Young People going for a Career in FASHION- RETAIL, FASHION – IMPORT based upon an education equivalent to an additional education at universities for applied sciences and their
BACHELOR- and/or a MASTER Degree in FASHION DESIGN.
Finally all these courses and workshops will guide to a change by renewed curricula for Design and Apparel education using new IT-possibilities like CAD/CAM & PDF- software in FASHION MANAGEMENT to understand EUROPEAN AND USA FASHION DEMANDS
It is an advantage for externals as well. They can deepen their knowledge for international marketing, sales and management.
Knowledge-Management will be the key to a modern education and management.
Knowledge-Management and Fashion-Management will be the future link between Fashion Business and academic education, and the reality in
FASHION- industries, -export, -import and –retail to serve their foreign buyers and to cover local demands
COURSES
FM A
Fabric Science and sourcing for cotton, silk and wool, leather and artificial fibres.
Harvest, Fibre, Processing, Spinning, Weaving, Textile production, Dying.
What has to be done, to produce a basic fabric for the garment/shoe production?
What is better, Outsourcing or local sourcing of fabrics?
FM B
Information about the Fashion industry in Pakistan, Sri Lanka, Brazil, Bangladesh, Russia, USA, South America and Europe.
What product is produced where? What advantage has a certain country?
Can we compare European-Retailer Outlets with Vertical–RETAIL-SET-UPS from China, India, Turkey, Spain, Italy?
What chances we have to serve Hypermarkets like ALDI, LIDL, KIK and others directly?
Marketing research and forecast for the next 10 years.
Searching for NEW types of RETAIL-OUTLETS, SHOP-SYSTEMS, Presentation and Marketing.
FM C
Visual Merchandising
a. Can you read shops? Why is a weekly store-check most important?
b. Learn to look! How to get the right information for WHAT WILL SELL NEXT?
c. Can you find the right shops containing highlights for your business?
d. What is your aim, what are you looking for?
e. How to select the right magazines, Design books, Catalogues, Fashion-shows
f. What INSPIRATIONS are important for EUROPEAN RETAILER and FASHION FORECASTS:
Are these Fashion Ideas from Italy, Spain, France, China, JAPAN, USA and Brazil?
g. Colours of the World. Introduction to the PANTONE-COLOUR-SYSTEM in FASHION.
FM D
Overview of Accounting and Calculations for the Fashion/Shoe Industry and Retail.
CAD/CAM-Training incl. PDM to minimize mistakes in production.
We have to get what we ordered!!
FM E
Fashion- and Management English for PURCHASE and LOGISTICS
What means…? Find out and develop international definitions!
Explain: LETTER of CREDIT? FOB, CIF, BRANDING, CORPORATE DESIGN, CORPORATE INDENTITY, STORE CHECK, FRANCHISE, CONCESSION, SHOP-IN-SHOP-Systems, VERTICAL-SET-UP and many more important definitions.
FM F
Computer Skills for Fashion and Shoe - Management CAD, CAM & PDM
Introduction of new international computer software.
Train – the – trainers. A program to educate the external MANAGEMENT, TRAINEES and students in new IT-Technologies for Fashion-design-Education
FM G
Strategies for Student Success in Business-Line-Training
Exercitium Initiale® by Peter Duhm Course 1-3
FM H
Apparel and Shoe Manufacturing in different countries. How these countries sell and how
they calculate prices.
a. National
b. International
c. Which Country is producing what product?
d. Worldwide leading manufacturers for different products.
e. Are special products linked to a country?
FM I
Apparel Sourcing
How do you define Garments, Apparel, Fashion for clothing and shoes?
Is FASHION linked to Apparel only?
Define Fashion as a regular global movement.
What development in Fashion can we forecast with CAD/CAM-System?
FM J
Fabric and Fibre Analysis
a. We train all possibilities to define differences in TEXTILE, FIBRE, SPINNING, WEAVING, LEATHERGOODS using possibilities of the
b. Criss/Cross education between relevant Faculties in Textiles, Apparel and Design.
c. How colours are defined? Who develops the colours for the coming seasons.
d. “Colours of the World”
e. MODERN CAD/CAM and PDM – Systems are substantial for international marketing,
in relation to seasonal colours, styles, design and manufacturing.
FM K
Fashion/ Shoe Merchandising and Buying
PDM-Education and training
Logistics and controlling
FM L
Computer Applications advanced CAD
Detailed training in CAD/CAM
Design on your computer your own Fashion Collection:
A. Shirts and Fabrics, Weaving- and Printed Pattern, Logos, Label & Embroideries
B. Sweaters & Sweatshirt, yarn, pattern, print, Logos, Label & Embroideries.
C. Labels, Hangtags, Trimmings
D. Packing, Shopping Bags, Packing Paper, Give-A-Ways
E. Bundled-Business-Items
FM M
Introduction to microeconomics
Calculation, costing, overheads, logistics, human resources,
Internal education for team work:
How to us CAD/CAM-PDM-Systems under these aspects .
FM N
General Business Line-Training
Exercitium Initiale® by Peter Duhm Courses 4-6
FM O
Practical Work Experience (FASHION THEATER)
a. You are a purchaser in Imports
b. You are a retail buyer
c. You are a manufacturer
d. You are a rep from an Importer
e. You are a consumer looking for “ I don’t Know, but I like to buy something nice”
f. You are sales-person
g. You have a claim:
a. in Retail (The Garment is defect after washing)
b. in Import (Quality and/or Delivery-Time)
FM P
Apparel and accessories PURCHASE for a European company
Define and judge upon Samples and Designs from third parties.
Outsourcing of FASHION DESIGN for your own collection?
How do we judge on external styles, designs, fabric/leather developments
and colour forecasts.
What “Gold mine” your INTRANET-System contains?
How important is KNOWLEDGE MANAGEMENT, INTRANET, Knowledge of the Seniors?
FM Q
Apparel - Product Marketing, Marketing, Presentation, Merchandising for your company
International demands compared with the own possibilities
a. In your company
b. Design and styling in different countries related to your sales-system and your kind of Fashion.
c. Your own >>Message to Success<<
d. Samples, colours, sizes, quantities, pre-sales, stock sales, production.
What is the right system to success?
e. Define the BRANDING of your company!
FM R
Fundament of Management based upon the needs of your company
a. Human resources
b. Who is good or not good for our needs (Define human criteria for a specific position in Fashion Retail)
c. Who fits into your organization.
d. Can we fire someone who does not fulfil the company’s requirements.
e. Do we need team player or individuals?
FM S
Quality Assurance and Demands controlled by Electronic Systematics?
a. QC is essential
b. Can we trust the manufacturer
c. Claims and wrong production
d. Where are the hidden mistakes
e. Avoid production/shipment/time-problems
FM T
Textile and Fabric Manufacturing and Fabric-theatre.
a. How to select the right fabric for a Garment/shoe
b. Economics and marketing strategies based upon international fabric/leather demands
and fashion forecasts
e. Fibres and weaving incl. New Fibres and new leathers
f. Textile-Lab-Education / Testing Centre-Education
FM U
General Business education for RETAILERS and IMPORTERS
a. Staff management (Exercitium Initiale® by Peter Duhm courses 7-9
b. Outsourcing
c. Business Lab
d. Product Development in relation to Costing and sales-prices.
e. Calculation for Imports
FM V
Apparel Marketing – Advanced incl. Advanced use of Electronic - SYSTEMS
a. National Marketing
b. International Marketing
c. Fashion/Shoe/Accessory Events
d. Fashion/Shoe/accessory Fairs national
e. Fashion/Shoe-Fairs international
FM W
Fundamentals of Logistics Advanced use of PDM-Systems
a. Supply Chain Management
b. QC Outsourcing
c. Time Management in Logistics
d. Time Management in Warehousing
e. Stock Management
f. Prèt a Porté –Management
g. Just-In-Time-Management
FM X
Human Resources for Fashion/Shoe/accessory Industries
a. Internal in your own country
b. External in foreign Producing Countries
c. Has your order influence on Human Resource-Management in producing countries.
d. Children’ s work
e. Which country for which product? Permanent Checking of the Global Supply Market!
Why and How???
f. Guideline to select the right manufacturer in the right country.
g. Staff Management Exercitium Initiale® courses 9-14
FM Y
Product Development and Costing
a. What product do we offer to create Attention on the market.
Define “OUR” :
Sales Market ( Kid’s, Business’, Women’s, Men’s, Senior’s Age-Market)
Purchase Market
b. Select the right merchandise for the right season
Do we have seasons?
Do we have to have permanent Attractions? Monthly Collections?
c. International Breakdown of Prices and Costs
d. What is the minimum Mark-up for our own company
e. How to judge on manufacturing prices. (Value-Marketing)
FM Z
a. Sales rhythm of your production or imports?
b. One, two, four, twelve collections per year?
c. What is a Fast-Turning-Item?
d. Special POINT-OF-SALES-ITEMS at special Prices?
e. CAD/CAM-PDM eases your decision!
f. Styles and colours base upon styles from the last, preliminary collection
g. Mix and Match collection in young fashion only?
h. What chances have single-item-collections (T-Shirts, Jeans etc)
i. What is a collection?
j. Define: Basics, Standards, Fashion, Highlights in a collection
k. Define: Sales-Categories = Zielgruppen-Definition
l.
FM 1
a. Business Financing
b. Fund rising
c. Are you ready to talk for money to banks? (SELF-BRANDING)
d. What about your concept? Is it good enough to open your own
Business/shop/export?
e. How to finance imports
f. PR-and Marketing-Management
g. Event-Management
h. Advanced use of CAD/CAM in 3-D-Versions
i. New Retail-Shop-Design.
j. Define CARNEBY-STREET of London and your Shop in Duesseldorf/Hamburg/Munic
k. What is TOP MAN in LONDON, Abercomb&Fintch in LA, ZARA in Barcelona, MANGO in Madrid, La Rinacente in Milano, Galories Lafayette, Au Printemps, Le Bon Marché in Paris, Macy`s and Bloomingdale’s in New York?
l. Visual Merchandising in the Internet
m. Sales via Internet
FM 2
a. Business Theatre
b. Electronic Measurement charts for value clients (Suits and Coats, pants and skirts)
c. Why consumers buy in your outlets?
d. Can you define the advantages of your RETAIL-Organisation? (SWOT-ANALYSIS)
e. Can you define the advantages of your SHOP and Presentation-System
(SWOT-ANALYSIS)
f. Can your RETAIL SYSTEM attract consumers to buy regular in your outlets?
g. What is the BRANDING of your company??
h. What is your personal BRANDING?
i. What is the different between SELF-BRANDING and SELF-CONFIDENCE?
j. What about >> Individual-Marketing<< to your regular consumers?
k. How to register VALUE/REGULAR-Consumers/Buyers?
FM 3
Computer skills challenge test
a. CAD/CAM
b. PDM
c. 3-D-Design
d. Computer Design
FM 4
a. Retail-Operation Management Project >>BLUE ZEBRA<<
b. Advanced Shops-Design and Visual Marketing
c. Franchising
d. Shop-in-shop-Systems
e. Concessions
FM 5
a. Shop-placement in the cities (Define Locations A-C)
b. Fashion Graphics for Sales in Retail and Industries
c. International Marketing for Manufacturers
d. From Reaction on Buyers requests to Acting- Sales -Strategies
e. Fashion CHA – CHA - CHA
FM 6
a. IMP = Individual Mass Production
b. Mass Customizing via IT-Systems
c. International Mass Customizing calculations
d. International Mass Customizing logistics
e. CAD/CAM for IMP of a single Item
f. CAD/CAM for Mass Customizing
FM 7
a. Website design. What is the advantage of a good website?
b. What is in your case a good website?
c. How can you attract people with your website?
d. Catalogues, Flyers and Websites… define the best for your company. (SWOT)
e. Event-management
f. International cooperation with sales teams. (Mixed Sales Teams from different countries)
g. International cooperation with Manufacturers (Let selected manufacturers participate in your Retail – Sales and Event-Sales)
Program Electives ADVANCED
Textile Laboratory
Electronic measurements charts
International Colour-System “Pantone”
How to read and judge International Magazines for Trends in Fashion, Textiles, Home-equipment
Business Lab (we have our own company)
Computer skills Challenge Test
a. CAD
b. PDM
c. Photoshop
d. International correspondence
Full courses 1-14 of EXERCITIUM INITIALE®
See separate details.
Abonnieren
Posts (Atom)
